Berryville Welcomes Two New Shops

By Samantha E. Piggott

In the month of November alone, two new retail locations opened their doors, building on the energy that has Berryville evolving into a vibrant and exciting shopping destination.

ReLove It redux: Purcellville shop comes to B’Ville

The upscale boutique feel of Re-Love It consignment shop on Main Street, Berryville, is anything but second hand. Kim Patterson and her husband Michael Oaks decided earlier this year to open this second location after their shop in Purcellville, open since 2010, earned a far reaching reputation.

The couple opened shop right after getting married six years ago. Kim says, “We looked around and saw that what Purcellville lacked was a clothing store. To shop for clothess you had to go to Leesburg. Purcellville just didn’t have much to offer.”

According to Kim, the economy was tanking back then, but people still wanted to be able to update their wardrobe. “Then they realized that consigning their own clothess was a great way to put money toward new and trendy items.” Re-Love It was born and has been going strong ever since.

Michael and Kim’s hard work paid off with the 2014 Loudoun County Chamber of Commerce Retailer of the Year award—quite a distinction among more than four hundred businesses.

When the pair was considering where to open their second shop, Berryville was an obvious choice. “It’s location, location, location! We love small towns and we feel like Berryville is the up and coming place to be.”

The Berryville Re-Love It specializes in women’s clothing and accessories, offering name brands at about one third of the original retail price. The bargains are addicting. Their selection of shoes and bags is enticing. This is a fabulous way to update your wardrobe and stay on budget.

Kim radiates her love of fashion and concern for the environment. The best part of her store, she says, “recycle, reuse and renew, keep it out of the landfill and look good doing it!”

Consignments may be dropped off during business hours Tuesday to Saturday 10-6.

Modern Mercantile

Just around the corner at 13 Church Street, Elizabeth Mock has established the Modern Mercantile. Elizabeth is a Boyce native who now lives walking distance to her business. The Modern Mercantile took a few years to become actualized. While working full time in the Grafton finance department, Elizabeth built her business slowly and methodically. She did research and developed a business plan, built her inventory up over time, and saved every penny she could to put toward opening the shop.

Elizabeth loves knitting and all thing hand made. She knew she could not stock an entire store of her own wares, so to help her realize her vision of handmade quality items Elizabeth focused on developing relationships with her vendors—most of whom she connected with through the online craft store Etsy. She is committed to carrying as many handmade products as possible.

The Modern Mercantile has unique gifts for those who may be hard to buy for. Perhaps your cat loving friend would get a kick out of a catnip fortune cookie, for example, or a handmade unique collar for pets, or squeaky toys. Elizabeth laughs as she says. “We have had a few pets visit the store, and we welcome them.”

The Modern Mercantile is open Tuesday to Saturday 10-7.